about hey you · why we exist

hey you — you choose.

hey you is the place where buyers choose their agent — instead of being sold to one. The name runs both ways: it's what you say to somebody before you know them. So this page has two doors.

pick your door — or just keep scrolling

two doors. same promise

Same house rules on both sides — nobody pays us for your attention. What's different is what we fix for you. Pick your door.

for buyers

i'm buying a home

Look at every home without anyone chasing you. Watch agents pitch. Talk when you're ready — not when they are.

this way →
for agents

i'm an agent

Stop renting attention. Your closed deals become your marketing — and nobody can outspend your track record.

this way →

If you just keep scrolling, we'll start with the buyer side — agents, your door is right here.

for buyers · the part nobody warned you about

you asked about one house. your phone rang for a week

You know this story, or you've heard it. You tap one button to ask one question about one house — and by dinner you've got missed calls from numbers you don't know, and a lender calling at 10pm. Some people make burner emails just to look at homes. Just looking shouldn't cost you your phone number.

Here, that whole story doesn't happen. Watch how the same tap plays out — scroll through it.

how it usually goes · 01

you tap "contact agent"

One house caught your eye. You had one question. That tap felt harmless — it always does.

how it usually goes · 02

five strangers get your number

None of them is necessarily the agent who knows that house. Your one question became a list of people working it — and you picked none of them.

here · 01

you look. nobody looks back

Browse every home, save favorites, come back at midnight. There's no form between you and the answer, and nobody here has your number.

here · 02

agents pitch. you watch

On homes you like, local agents record a 30-second pitch — no script, no ad budget, just how they actually think. Next to each one: real closings, near that home, that you can check. Receipts, not stars.

here · 03

nobody gets your number until you say so

When you've seen enough, you pick one — and only that agent hears from you. Your phone stays quiet because you were never for sale. That's the whole product.

so who was calling you on the other sites?

Fair question, and the answer is plumbing, not evil agents. On the big portals, when you tap “contact agent,” you usually don't reach the agent who knows that house — you reach whoever paid for your zip code this month.1 Some pay per inquiry; on the newest model the agent hands over up to 40% of their commission just for the introduction.2 Agents paid one portal about $1.9 billion last year to be the one who calls you.3

That's why they call fast, and often — they paid for you. We built the version where that bill, and those calls, don't exist.

7 in 10
buyers hire the first agent they talk to — often the one who called fastest4
6 in 100
found their agent through a website. almost nobody ever compares4
91% → 15%
say they'd use their agent again — vs. how many actually did. fit was luck, not design4
$1,242,500
the median oʻahu house, gone in a median 13 days. you don't get a practice round5
see the homesfind my matchfree, always · no account just to look
for agents · you already know

they think they're shopping. they're being shopped

You've been on both ends of it. The same purchased lead sold to three or four of you at once, everyone dialing the same stranger, and the buyer never knowing any of it. You've paid the toll to be the one who calls — and watched most of it convert to nothing.

$181–223
what one purchased portal inquiry costs — before it ignores your call1
15–40%
the cut of your commission the portals take for one introduction2
0.4–1.2%
roughly how many purchased internet inquiries convert — an industry estimate, and you've lived it6
$1.9B
what agents paid one portal last year to get found3

Pay-to-play doesn't select for the best agent. It selects for whoever can front the ad spend — and it locks the door on everyone still building. Here's what that lockout looks like:

business from repeat clients & referrals — agents with 16+ years81%
same figure — agents in their first 2 years0%
zero. not small — zero7
median yearly income, first 2 years$8,000
vs. $59,200 median across all members7

And on this island the math is brutal: ~7,300 oʻahu resales a year, 7,000+ HBR members — about two sides per member, per year (our math8). Skill was never the gate. Fame was. A toll booth on top of that isn't just unfair — it's unaffordable.

your expertise is the show. no dancing required

Here, buyers watch you pitch real listings and see your real closings — this island, this neighborhood, earned and revocable. The fee is flat and identical for everyone, and it buys zero visibility. You will never pay us to outrank a better agent — and nobody can pay us to outrank you. No content treadmill, no dancing for strangers. Your work does the talking.

claim your profilerecord a pitch in minutes · your record is already yours
shared · both doors lead here

fifteen years on the inside

I'm a licensed Hawaiʻi broker. I built a $60 million team here. And I built hey you because I watched both sides of this lose for fifteen years.

Years ago I worked the purchased-introduction machine myself. Same office — three, four of us buying the same names. I was the only one converting, so everyone thought I was the lucky one. We all had the same list. The only person who never knew any of that was the buyer whose phone kept ringing.

Here's what finally hit me: every closing I've ever seen already lives in the data. Who did the work. Where. For whom. The record already exists — the industry just never built the place where a buyer could see it and choose. So we built it.

And I'll say the weak part out loud, because that's the house style: we're new, we're small, we're one island chain. If you need something finished, we're not that yet. If you want to be early to something honest, keep reading.

jason chung · founder, hey you · licensed hawaiʻi broker

what we believe

nobody gets your number until you say so
rank is earned. never bought
nothing an agent spends can change who you pick
if the data can't prove it, we don't say it
the search should end — not go on forever
expertise is the show. no dancing required
hey you — you choose

not what you were looking for? the agent side is this way →

built in hawaiʻi · a tochigami product

receipts

  1. Portal advertising is sold as “share of voice” by ZIP code; buyer inquiries route to advertising agents by purchased share. Average cost per purchased inquiry ~$181, over $200 in major metros. Clever Real Estate explainer of the Premier Agent program (2025). listwithclever.com
  2. “The referral fee for all seller connection transactions is 40% for all markets” — Zillow's own Flex pricing page; buy-side fees reported at 15–40% by industry analysts (The Close, 2024). zillow.com/premier-agent/flex-pricing · theclose.com. Realtor.com ReadyConnect charges 30–35%. listwithclever.com
  3. Zillow Group FY2025 “For Sale” revenue: $1.903B, per SEC filing, Feb 2026. sec.gov
  4. NAR, 2025 Profile of Home Buyers & Sellers: 67% of first-time and 76% of repeat buyers interviewed only one agent; 6% of buyers found their agent through a website; 91% would use their agent again or recommend them, while 15% used an agent they'd worked with before. nar.realtor
  5. Honolulu Board of REALTORS, June 2026 market report: median single-family price $1,242,500; median days on market 13. hicentral.com
  6. Conversion of purchased internet inquiries: 0.4–1.2%, an industry estimate attributed to NAR. followupboss.com
  7. NAR, 2026 Member Profile: median gross income $59,200 overall; $8,000 for members with 2 years or less experience. Repeat business 49% + referrals 32% for members with 16+ years (our sum of NAR's separately reported medians = 81%) vs 0% for members with 2 years or less. via housingwire.com
  8. Our math: ~7,298 Oʻahu resales in 2025 (HBR annual data) × 2 sides ÷ 7,000+ HBR members (hicentral.com) ≈ 2 sides per member per year.
  9. The phone screen above is an illustration of a widely reported pattern — buyers describing repeated unsolicited calls and texts after a single portal inquiry — not a depiction of any specific company's interface.

anything unverifiable was left out on purpose